About Us
1 Year In Business
Est. in 2022 in Cheltenham
EH Activewear For Women was born out of personal necessity. I found myself constrained—both physically and creatively—by the limited activewear options available. When my usual fitness attire no longer met my needs, I decided to create what I couldn’t find: activewear designed for real, dynamic women who crave both comfort and style.
EH Activewear For Women:
Where Ambition Meets Comfort in Every Stitch
INTRODUCTION:
Launched in November 2022, EH Activewear For Women based in Cheltenham arose from a quest for the perfect leggings that defied the existing market offerings. As a dedicated Personal Trainer and Clubbercise Instructor in Gloucestershire, Emily Harford lives and breathes activewear. While the industry is saturated with various brands, Emily found that none met her comprehensive five-point criteria: comfort, high-waisted design, pocket convenience, vibrant patterns, and affordability. Realising she could either settle for less or create more, Emily chose the latter and embarked on the ambitious journey of launching her own activewear brand, designed to fulfill her rigorous standards.
MISSION AND VISION:
Fueled by a drive for both personal and collective betterment, Emily committed herself to an audacious goal: launching five inaugural designs within just six months—while also preparing for the birth of her son. The challenge was immense, but with support from an incredible community, EH Activewear For Women debuted on time, hitting all five key criteria for activewear that Emily had originally set. The brand is more than just clothing; it’s a declaration that women should never have to compromise between functionality and style, especially in activewear that forms an essential part of their daily lives.
A BRAND FOR ALL:
Over a year into its journey, EH Activewear For Women has exponentially grown, now boasting 15 unique ranges that cater to women’s diverse needs and tastes. Each range remains true to the brand’s original philosophy: to offer activewear that is comfortable, high-waisted, pocket-friendly, vibrantly patterned, and above all, affordable. The brand stands as a testament to what can be achieved when vision, courage, and community come together. It’s not just about wearing activewear; it’s about wearing your ambition, your comfort, and your individuality.